Linfox - GreenFox Initiative

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Linfox was an early adopter of environmental initiatives to reduce the carbon intensity of their operations. They launched their ‘GreenFox’ program in 2007 which has largely been successful in reducing their energy consumption and their emissions.  

Linfox is the largest privately owned trucking and logistics company in the Asia Pacific. Linfox operates over 3.8 million square metres of warehousing and nearly 5,000 vehicles across 10 countries, employing more than 19,000 people.  

As part of their sustainability strategic plan, Linfox is using the One Planet framework and its 10 core principles to help it work more sustainably. They have set a target of a 50% reduction in the rate of CO2 emissions by 2015 compared to 2007 emissions. Linfox uses 'Energy Intensity' as a metric to measure their energy usage which was recorded as 25GJ/1000km in 2007.  

To achieve their targets Linfox have concentrated on different projects promising varying results. Highlights of their activities include:  

  • Conducting electricity audits and implementing an electricity savings program including installing sensor controlled and energy efficient lighting systems in warehouses.
  • Using carbon footprint modelling software to optimise their supply chain in order to reduce emissions, by changing transport routes, sources of freight and modes of transport.
  • Implementing a driver training program to teach fuel-efficient driving techniques.  


By 2009 Linfox had cut carbon emissions by 36%. Up to this point the majority of their energy and emissions savings had been achieved through driver training and retrofitting of their sites. Having made a good start to reducing their emissions the remaining 14% emission reduction target proved more challenging.  

As part of its campaign to reach the 50% target, Linfox’s Eco-Drive program has become a regular part of operations training and has been rolled out on a much larger scale in an attempt to claw their way towards their 50% carbon emissions reduction goal.  

Linfox reports that 90% of its energy requirement is diesel fuel and has identified driver training as a key component of its energy efficiency campaign. In its 2011–12 EEO public report Linfox reported training 3,187 drivers in eco-drive practises. Linfox aims for eco-driving to bring a 4% emissions reduction and will be used to complement the corporation’s defensive

driving programs.  

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Additionally the following initiatives were expected to achieve emission reductions around the 1% mark: ·

  • Supply chain improvements
  • Vehicle optimisation
  • Tyre technologies
  • Aerodynamic vehicle design
  • Electrical efficiency  


To further squeeze as much emissions savings as possible out of their operations, Linfox has also formed 16 voluntary sustainability teams which meet to observe progress and share experiences on a monthly basis. As of January 2014, Linfox has reduced its carbon emissions by 45% across its operations since 2007 and is currently well positioned to achieve its 50% target by 2015.  

Potentially surprising to some, Linfox found that the majority of its savings came through improved operator use of equipment and minimising energy use. Despite investing in the latest equipment, Linfox has described its savings from technological improvements as minimal at the time.

Trials of biofuels and liquefied natural gas (LNG) by Linfox continue, including the recent purchase of two LNG fuelled Kenworth trucks. However at present these alternative fuels are not available in enough quantities, suitable for their operations or commercially viable for Linfox to replace diesel as the predominant fuel of their 5,000 vehicle fleet.

The Hon. Greg Hunt MP, Minister for Environment has spoken very positively of Linfox’s efforts in reducing emissions and often provides their example as a case study of how reducing emissions can have enormous benefits for a company's bottom line.


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